Divi vs Elementor: Which WordPress Page Builder Plugin to Use and Why

Divi vs Elementor

Divi and Elementor are two of the most popular visual page builders for WordPress on the market. Both tools have their groups of avid fans, and both deliver some truly impressive features and design options. But the main question stands: which is better – Divi vs Elementor? Or, more importantly, which is going to be better for your individual needs?

In this comparison, we give you the answers and have an in-depth look into Divi vs Elementor. We examine the features, designs, ease of use, and pricing of each tool. At the end, we also point out which solution is likely to be better for a specific type of user.


Divi vs Elementor in a nutshell

Comes in two flavors: Divi – the theme and Divi Builder – the standalone page builder pluginIt’s a page builder plugin
It’s a premium solution, no free version availableIt’s a freemium plugin – has a functional free version and a paid pro upgrade
Price: $89 / year or $249 as a one-time payment // use on unlimited sitesPrice: $0, $49 / mo. (1 site), $99 / mo. (3 sites), $199 / mo. (1000 sites)
Templates available: ~400Templates available: ~300
Content blocks: ~40Content blocks: ~60
Features: ⭐⭐⭐Features: ⭐⭐⭐
Design: ⭐⭐⭐Design: ⭐⭐
Ease of use: ⭐⭐Ease of use: ⭐⭐⭐

You can achieve much of the same things with either Divi vs Elementor, but the difference is in how each tool goes about delivering its features. Some users will prefer the interface of one to the other’s, but we’ll get to that later in this comparison.

Divi vs Elementor: Divi homepage

In short, Divi is more geared towards delivering a complete design solution for your website. Most users of Divi opt to use the complete Divi theme (with the builder included) rather than the Divi Builder plugin itself and another theme on top of it.

Divi vs Elementor: Elementor homepage

Elementor is more friendly towards third-party themes. It’s also common for theme developers to actively put specific optimizations in their themes to make sure that they integrate with Elementor nicely. For that reason, Elementor is very popular with users who want to keep their current theme, but want to add some visual page building capability to it.


The main advantage of using a solution like Divi or Elementor is that you can build beautiful designs and page structures without having to know how to code, write CSS, or use web design software in general. Everything is available inside a neat visual interface and can be moved around with drag-and-drop.

Both Divi and Elementor give you these high-level page building capabilities, along with ready-made designs and page templates that you can import and use in a matter of minutes. Everything that you might want to do with your page design can be done visually.

Either tool will also give you all the standard content blocks that you might want to place on your pages. These include blocks for things like:

Apart from these, you also get a selection of more original blocks that are unique to the realm of page builders:

The above are the content blocks that both Divi and Elementor have in common, but there are also some elements that are unique to either one.

Unique content blocks in Elementor:

Unique content blocks in Divi:

Yeah, that’s about it for Divi, unfortunately. Elementor comes ahead in this department.

Content elements in Elementor
Content elements in Elementor
Content elements in Divi
Content elements in Divi

That said, even though there are fewer types of content blocks available in Divi, this doesn’t mean that the builder is any less functional than Elementor. Content blocks are just one aspect of the page building experience, and both Divi vs Elementor have a lot of other surprises under the hood.

Here are the standout features of either builder:


  • Complete website customization available when using the Divi theme. You can customize not only the center part of your pages but the headers and footers as well.
  • Functional search system for finding the exact function you want – aka Divi Quick Actions, plus searchable settings.
  • Split testing. You can run a couple of versions of a given page in parallel and examine the results later.
  • Advanced controls for responsive (multi-device) design work.
  • Transformations. Very cool effects that add a 3D-like feel to your pages.
Transformations in Divi
  • Instagram-inspired filters for your images.
  • Animations. For example, you can show an element with a fade, slide, etc.
  • Bulk editing – select multiple elements.
  • Integration with email newsletter services like Mailchimp.
  • Custom form builder.
  • Craft custom WooCommerce product pages.


  • A page builder interface that puts all features in one place – everything you might need is in the sidebar.
  • Great typography controls.
  • Maximum layout control.
  • A settings finder feature resembling that of Divi’s.
  • A detailed revision history. Great if you want to come back to a previous edit.
  • Save and reuse any content block. You can also import/export them between different sites.
  • Animations.
  • Freehand design. This lets you put elements anywhere on the canvas.
Freehand design in Elementor
  • Photo filters and editing controls.
  • Advanced controls for responsive (multi-device) design work.
  • A pop-up builder included with advanced display and targeting controls.
  • Custom form builder.
  • Integration with email newsletter services like Mailchimp.
  • Craft custom WooCommerce product pages.

Design options

Even though both Divi and Elementor allow you to build awesome page designs from scratch, not all users will want to do that. This is where ready-made templates and other design helpers come into play.

Luckily, neither builder disappoints in this department. Here’s what you can expect:


Divi has more than 400 different layouts for you to choose from. This number is imposing, and what’s even better is that the designs come grouped into thematic packs. The idea is that, as part of each pack, you get designs for a handful of pages – like the homepage, about page, contact page, and so on. They all follow the same design aesthetic, so you can just import them all for a consistent feel throughout the site.

Most importantly, the designs are all modern and follow the current trends. You can find some true gems there, which will speed up your work considerably!

Divi vs Elementor: Divi layouts

Additionally, if you choose the theme edition of Divi, you’ll also be able to use the visual builder for things like custom headers and footers, single post templates, product pages, 404 pages, and other pages that are usually handled by your WordPress theme.


Elementor is certainly no slouch either when it comes to ready-made designs and templates. Out the gate, you get around 300 templates to choose from in the pro version (150 in the free edition).

Divi vs Elementor: Elementor layouts

Though with Elementor, they don’t come categorized in any meaningful way and don’t make up complete website design packages like it’s the case with Divi. Lastly, not all designs have been updated to reflect modern trends in web design. Fortunately, most of them are good looking, so it’s not a huge issue overall.

Other than entire page templates, Elementor also has a catalog of pre-made content sections – each consisting of a couple of individual content blocks put together to serve a specific purpose. For example, there are blocks for about sections, galleries, or image+text combos. Working with them is overall much quicker than trying to put together content elements one by one.

Elementor pre-made sections

If you go for the paid version of Elementor, you’ll also get access to the Theme Builder module. In it, you can craft your headers, footers, plus other site elements and sub-pages, much like in Divi.

In the end, I have to give Divi a slight edge for its design capabilities and the ready-made templates available out the box. There’s nothing wrong with Elementor’s, but Divi has more of them and better organized.

Ease of use

Getting from A to B with Divi vs Elementor is similarly straightforward, although the experience is a bit different along the way.

Divi puts focus on helping you kick-start your work with a fresh page by showing you a couple of options:

Getting started with Divi

If you go for the pre-made layout option, you’ll see Divi’s entire catalog of designs. From there, you can pick a single layout or even import all layouts from a given pack.

Divi layout packs

You can also start from scratch, but the interface isn’t very helpful in this case. This is literally all you see:

Divi blank screen

Though not very inviting at first, you will figure it out quickly once you start clicking around and experimenting with the options that do appear.

The main difference between the user interfaces of Divi and Elementor is that Divi operates in a way where most things are kind of hidden at the start. The only thing that’s on the screen is the element you’re currently working on. If you’re working on a piece of text, for example, you will see only the box with all the controls available for that specific piece of text.

Divi vs Elementor: Divi text controls

Overall, this is not bad at all once you get the hang of the interface, but getting started with it can be a bit confusing, especially when all you see on the screen is a bunch of icons, and you’re not quite sure what they do.

Elementor, on the other hand, gives you the main canvas where the action is happening plus a sidebar where you can find all the available options. This all-in-one-place organization makes the builder easier to grasp since you always kind of intuitively know where to look for any given feature.

Elementor UI

Compared to Divi, there’s only one “+” button in the center, so you’re not confused about where to begin. Alternatively, you can also click on the folder icon to bring up the available templates. To add a content element to the page, just drag-and-drop it from the sidebar.

Similarly, when you click into anything that’s on the canvas, you’ll see the options available for this element in the sidebar.

Divi vs Elementor: Elementor text controls

In the end, whether Divi or Elementor is going to be easier to use for you depends on how you like to interact with your web tools.

  • If you’re the kind of person who appreciates everything being there on the screen at all times (so that you can get to the option you need quickly), then Elementor will be easier.
  • If you prefer to put focus on the canvas and bring up options when you need them, then you’ll enjoy Divi more.

That said, even with that, you still have to spend a while learning where all those options of Divi’s are. So for that reason, I have to give Elementor the edge when it comes to ease of use.


This is going to be quick! Here are the pricing options available with Divi and Elementor:


$89 / year

  • This is a subscription to the entire product line of Elegant Themes – the company behind Divi.
  • Included is not only access to Divi but also additional themes and two excellent plugins, Bloom and Monarch.
  • You can use these products on unlimited sites.

$249 one-time, lifetime access fee

  • Everything included.



  • The free plan gives you access to the main Elementor plugin (no features limited), 40 content blocks and 30 templates.

$49 / year

  • Full pro features for one site.
  • Includes 50+ content blocks, 300 templates, 10 full-website template kits, theme builder features, and WooCommerce builder.

$99 / year

  • Same license but for three sites.

$199 / year

  • For up to 1000 sites.

The question of which has better pricing is tricky. It depends on how you are planning to use your page builder:

  • If you don’t want to pay anything, Elementor is your only option. It has a functional free version that will work for most users.
  • If you want a great builder for just one site, Elementor is cheaper.
  • If you want to use your builder on multiple sites, Divi is going to be $10 cheaper.
  • If you’re planning to use your builder long-term, Divi is going to be cheaper – thanks to its one-time payment option.

Divi vs Elementor: which is better?

Deciding who’s the winner here is not easy. Both Divi and Elementor are excellent at what they do, and neither one disappoints in any significant area.

Ultimately, the decision is up to you, but I want to give you some pointers and things to consider:

  • Divi is an excellent solution if you want a completely new design for your website, including a new theme. It will let you work on your entire site with the visual builder, while also giving you access to hundreds of great designs to pick from.
  • Elementor is great if you want to keep your theme and just want to add some great-looking pages on top of it here and there.

Also, as mentioned in the previous section, if you don’t want to spend any money on this whole thing, then Elementor is your only option. Even though Elementor is a freemium product, its free version remains very functional, which isn’t always the case with other freemium products like this.

If you’re not sure what path to take, I would recommend to try out Elementor first. Since it’s free, you can give it a test run without any financial commitments. If you end up liking it, then great! If not, you can switch to Divi at that point. 🤷‍♂️

What do you think? Who’s the winner for you when comparing Divi vs Elementor?

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