If you aren’t a person that is fairly concious of search engine optimization when blogging, you probably having given much thought to the Post Slug field in your WordPress write panel. 

Creating a post slug basically allows you to create the post URL of your choice after your blog’s name, depending on the permalink structure that your blog uses.     By default, the post slug will be the blog post’s title.  For example, by default, this would post having the following URL:


Unfortunately, this is not a very search engine friendly URL, as many of the keywords are at the end of the URL.   By setting my own custom post slug, I am able to create a better URL for my post:


In this case, my post title focuses on the keywords for this post, creating more emphasis on them.  The great thing about this tip is it takes a very minimal amount of time to do and will become second nature once you’ve turned it into a habit. 

Kyle Eslick is WordPress enthusiast who took his passion for WordPress to the next level in 2007 by launching WPHacks.com as a place to share hacks, tutorials, etc. Follow Kyle on Twitter @KyleEslick!

  1. Great tip. I had been wondering what the post slug did but I hadn’t really looked into it.

  2. Kyle Eslick says:

    No problem Bradley! Glad you found the post useful.

  3. ranjitdo says:

    Seo Slug is not working for me!
    i have upload to plugin dir,and than edit a post and save,still cannot see the seo link for my post.
    can you explain me why?

  4. Starving Artist says:

    This is a great tip. I thought I knew a thing or two about SEO but I never would have thought to optimize the slug with keywords.

  5. Thanks man. I’ve been using the standard slugs that WordPress give me and most of the time they look fine to me but now I will start to use these and see if I can notice any difference in search engine rankings and traffic using them 😉

  6. Does this version of plugin works on wp 2.8 ?

  7. JG Ballard says:

    Great tip, now my post-slugs are optimised 🙂

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