Creating content is not as easy as it used to be. This is especially true if your content consists of guides and giving a straightforward step by step process to your audience, like this guide provided by Jamie Spencer. Back in the day, you could get away with stuffing your articles and blogs with keywords and spammy links and you would rank well. Over time search engines wised up to these tactics making it much more difficult; however, with the right tools and tactics for content creation, your site should not have any problems beyond how to handle all the visitors coming to your website or social media page!
If you’d like to improve your web traffic, here are 10 must have content creation tools and tactics:
1. Content Calendar
The first thing you need is a plan, so you will want to come up with a content calendar. A content calendar is just what it sounds like: an organized succession of content scheduled over a period of time. It keeps your content creation precise like a laser rather than buckshot.
You can use a paper calendar to pencil in your planned posts, or use an app such as Google Calendar to plot your plans. It is recommended that you plan your content up to 6 months in advance. The trick is to make a plan and stick to it as closely as possible, unless something particularly important, interesting, or exciting comes up that you simply have to write about or feature in a timely manner.
Keep your topics cohesive and/or logical by making a mind map. Start with the main topic at the center, and identify related topics as offshoots. If you are stumped for ideas, type in a keyword or phrase on a search engine, and check out the related searches. That should give you some great ideas for topics.
If you want to deliver content that is not only engaging and informative, but also trending on social media, you can use a site like BuzzSumo. BuzzSumo collects data on the popularity of specific content on a particular topic on social media platforms such as Facebook, Twitter, and LinkedIn. You can filter the results to fit your needs and get a ton of useful information back. You can also use it to find influencers for a particular niche or industry, and monitor the performance of any topic or brand, including your competitors. It is a very useful tool for effective content marketing, and most of its best features are available free of charge!