Automattic Acquires PollDaddy

With all the acquisitions lately by Automattic (the parent company responsible for WordPress), you almost have to wonder what is next.   Well, today that question was answered when Matt Mullenweg announced that Automattic has acquired PollDaddy.

Unlike the past few acquisitions, there is a good chance most of you are already familiar with PollDaddy, who is currently considered to be the leader in internet polling.   They are the polling service of choice by most bloggers because they are easy to build, can be integrated into your blog, and allow people to vote from most feed readers (increasing the number of votes you’ll receive).

Here is a quote from Matt’s post (linked above):

As we started to look at building out our own service for this, it became more obvious that, while on the surface it’s a very simple problem, there’s a lot of hidden complexity and opportunities for some really powerful features under the hood. There are probably a dozen companies addressing this space right now, but as we started to survey the space I was struck by how often I’d see this “PollDaddy” thing pop up.

Two guys in Ireland with a quirky company name were cleaning up with some of the largest and most respected websites using their service on a daily basis. They weren’t the biggest, but they had the high end of the market. It seemed to be the WordPress of the polling space.

According to their announcement, it looks like WordPress.com blogs are now fully integrated with PollDaddy and a PollDaddy WordPress plugin is now available for WordPress.org users. The PollDaddy plugin for us is similar in that it allows you to create and manage your PollDaddy.com polls from within your WordPress blog’s administration area!

What do you guys think about this acquisition?

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