Randomize Your 125×125 Banners with the Got Banners WordPress Plugin

If you’ve ever participated in a group writing project, the position of your inbound link on the participating blogs list will go a long way towards determining how much inbound traffic you will receive. Studies have shown that having an inbound link towards the top of the list will usually result in 3-4 times the number of clicks than you would receive being towards the bottom of the same list. This is especially true for group writing projects that receive a lot of participation, such as the ones held on ProBlogger or Daily Blog Tips.

In much of the same way as group writing projects, advertisers will receive additional traffic if they are placed at the top of the advertisers list. Being the top Text Link Ad, for example, or being the top 125×125 banner, can generate a lot more viewing and more traffic than being the fourth or fifth advertisement on the list. The problem is, they typically all cost the same price, but don’t necessarily all provide the same value to the advertisers.

In an effort to give all advertisers an equal value no matter where there advertisement is placed, Got Chance created a plugin called Got Banners and has made it available for anyone to download.

Unfortunately, this plugin doesn’t allow for links to be randomized, but it will allow you to use an unlimited number of banners and alternate the order that the banners are displayed each time your site refreshes. It appears that this can also be used to alternate affiliate banners, which means it will still be useful to bloggers that don’t have direct advertisers yet. So far, the only requirement I could find is that the banners be the same size (typically 125×125).