Today I ran across an interesting discussion happening over at one of my favorite WordPress blogs, WPCandy, that I figured I would mention over here.   

The discussion is regarding trademarking, and the use of “WordPress” in your domain URL.   Obviously this domain uses WordPress in the URL, so I have both a fan interest and a financial interest in the discussion. 

First, here is some information from Michael’s post:

According to WordPress.org, to protect their trademark they ask that if you are going to create a WordPress related site not to use “WordPress” in the domain you choose.

What’s the meaning behind this? Are sites that use WordPress in their name at risk? Is WPCandy at risk?

Although they are not lawyers, WordPress still insists that they must make it clear, “so that we protect our trademark.”

In addition to running this website and Slick Affiliate, I also spend a lot of my spare time as an active “domainer”, meaning that I buy/sell/develop/park domains both to generate extra income and invest in my online future.   One of the things you learn very early when you buy and sell domains is trademarking and what domains are off limits.  When you purchase a domain that includes the name of a trademarked product, the company that owns the trademark can take it from you if they invest the time and resources to. 

Unfortunately, when I originally purchased the domain Hack WordPress, I knew about the risk of trademarked domains, but I didn’t realize the word “WordPress” had been trademarked.  Looking back now, I probably should have done a trademark search, but it is to late now.  When I eventually learned that it was indeed trademarked, I went out and purchased a “wp” domain that I am very happy with, should I ever have to move this website to a new domain. 

Fortunately for those of that have a “WordPress” domain, I find it very unlikely that WordPress would ever invest the time or money involved in “shutting down” domains that use WordPress in the URL unless the sites were somehow trying to harm WordPress in some way, or were making really good money off the WordPress name.   After all, this product is built upon open source and the WordPress community!  I believe that WordPress fan sites do a lot to help the software and the community that supports the software, so it probably would not be in their best interests to remove them.  We promote the WordPress product for free and help generate both interest and support for their product.   

Overall, I believe this statement is more a legal precaution to protect them in situations where they would need to enforce this.  The only thing I worry about is a major corporation such as Google/Yahoo/Microsoft acquiring WordPress, because they have been known to pursue fan sites violating trademarks.

What is your take on this issue?

Want automatic updates? Subscribe to our RSS feed or
Get Email Updates sent directly to your inbox!
Digg This | Stumble it | Add to Del.icio.us | | Print This

There Are 8 Responses So Far. »

  1. 1 redwall_hp
    Wednesday, January 16th, 2008 at 10:59 am

    I don’t think it matters if you use the trademark in the domain. I’ve read in a couple places that it’s generally okay. There are plenty of websites that use trademarked names in their domains. I also believe that there was a precedent… Warner Brothers got all upset that people were starting Harry Potter websites on domains with trademarked names in them (author J.K. Rowling was okay with it, I believe, but technically WB somehow gained control over the trademarks). Today, there are plenty of Potter sites using trademarked names. I think it’s okay.

    Disclaimer: I’m not a lawyer either.

  2. 2 Moses Francis
    Wednesday, January 16th, 2008 at 11:52 am

    Yes, that’s an interesting discussion and one i pondered upon before buying my domain, but like you said i don’t think they would want to excercise their rights on blogs that are actually helping futher boost the usage of WordPress.

  3. 3 Truden
    Wednesday, May 21st, 2008 at 8:16 am

    A little late I came across this old article but only now it came to be my personal problem :)
    http://WordPress.mu/ uses the trademark name “WordPress” as a fan site and Automattic Inc. lodge a complain against it.
    Here is my opinion about it.

  4. 4 Mary Marsh
    Sunday, November 30th, 2008 at 2:13 am

    Can anyone tell me if trademarking is necessary for a business or a logo? Much appreciated.

  5. 5 John Hoff
    Thursday, January 29th, 2009 at 12:08 am

    This might be a dumb question since you have “wp” in your url, but what if you use WpMyService.com? Even though you mention on your site that you are in no way affiliated with WordPress, in your research, could this be a problem?

    Has WordPress taken any steps to prevent the use of Wp in url and business names?

  6. 6 Kyle Eslick
    Thursday, January 29th, 2009 at 7:53 am

    @ John Huff – The term wp is NOT trademarked and can almost be considered generic (making it impossible to trademark, such as terms like football or shopping).

    Also, sites like this help promote WordPress and make more people use it, so they would have now reason to have a problem with it.

    If you launched a site using “wp” that was NOT about the WordPress subject, I still don’t think there is anything that could be done about it because they don’t own the term “wp” and it could have quite a few meanings.

  7. 7 Aditya
    Tuesday, July 7th, 2009 at 12:29 pm

    I don’t think it makes such a big difference

Trackbacks/Pingbacks


Leave A Comment