When I first ran across the WP SEO Sniper premium WordPress plugin, I wasn’t really sure what exactly to expect.   After all, there is a popular free SEO WordPress plugin called All-in-One SEO Pack that has really become popular within the WordPress community.

I immediately picked up a copy of the WordPress plugin and began to test it out to try to get an idea of how it compared to All-in-One SEO Pack.  After getting the plugin uploaded and activated, I jumped over to the plugin settings panel and began to dig through the available features.   I have to admit, I was instantly impressed!

From what I can tell, All-in-One SEO Pack is designed specifically for anyone to upload and activate for instant improved SEO, meaning it is designed for someone that doesn’t have any SEO knowledge.  SEO Sniper was created for those serious about SEO so that they can easily practice advanced SEO techniques on their WordPress blogs directly from the dashboard.  They even offer 3 user profiles, so you can set the plugin to Mild, Moderate, or Aggressive.

Although things are displayed a little differently, it appears that SEO Sniper includes everything that use get with All-in-One SEO Pack, but it takes your control over your blogs SEO to a whole new level.

The plugin was based upon Dan Thies’ SEO Fast Start manual, allowing you to easily implement Dan’s strategies on your WordPress blog. Based upon Dan’s suggestions, you should be:

  • Prevent paged indexes and archives from being indexed by the search engines.
  • Selectively nofollow links to the main index page from anywhere on your blog.
  • Craft a custom page title, meta keywords, and meta description for the blog home page.
  • Nofollow category links on the category pages.
  • Nofollow category links on the individual posts.
  • Nofollow category links on the individual pages.
  • Noindex all tag archives.
  • Nofollow all internal tag links.
  • Automatically build a footer page menu.
  • Insert Google Analytics code and Google site verification code.
  • Specify if and where you want to nofollow links to the page.
  • Specify if you want to prevent the page from being indexed by the spiders.
  • Craft a custom page title, meta keywords, and meta description.
  • Prevent the page from being included in the WordPress list of pages.
  • Specify a custom CSS file to be applied.
  • Perform a 301 redirection on the page.  (This is great for those wanting to cloak affiliate links)
  • Link the page or post to other pages and posts with custom anchor text.

With SEO Sniper, you can do the following:

  • Give your important content more PageRank by cutting out redundant pages.
  • Preserves more PageRank to be shared amongst your lower level content pages.
  • Make your entry in the search engines stand out and entice more clicks.
  • Push more PageRank down to your individual posts.
  • Preserve more PageRank to be shared amongst your posts.
  • Preserve more PageRank to be shared amongst your pages.
  • Since tags are mostly for human benefit, the value of having tag archives in the search engine index is debatable.
  • Preserve more PageRank to go to your valuable content.
  • Give your blog a fully SEO’d footer menu with selective nofollows on the links.
  • Include your Google code without having to edit your theme files.
  • Precisely control how PageRank flows to a page.
  • Keep unimportant content out of the search engine index completely.
  • Make your entry in the search engines stand out and entice more clicks.
  • Keep unimportant pages out of the list of pages. Many themes use the page list to build a main top menu. Control which pages appear in that important menu.
  • Individually style a particular post or page if you wish to do so.
  • Send request for, and the original PageRank, from a redundant post or page to a new post or page.
  • Implement SEO Fast Start Tiered Pairing or Circular Navigation techniques on your posts and pages to give each post or page as much PageRank as possible.

Like All-in-One SEO Pack, you get an actual menu in your Write panel that gives you full control over that particular post, even going as far as to give you things like the ability to do a 301 redirect for that particular post (pictures above).

Overall I am very impressed with this plugin, though you should already be comfortable with basic SEO techniques before upgrading to this WordPress plugin.

If you decide to give SEO Sniper a try, remember that you have a 56-day money back guarantee, so it is essentially risk free.  The author also promises regular plugin updates as WordPress changes, so you know it will be supported over time, unlike many free plugins.

You may also want to try it in conjunction with WP Affiliate Pro, as I have personally found that the two premium plugins work really well together.

Kyle Eslick is WordPress enthusiast who took his passion for WordPress to the next level in 2007 by launching WPHacks.com as a place to share hacks, tutorials, etc. Connect with Kyle on Twitter or Google+!

  1. Michael says:

    This looks like a great plugin, it’s just a shame that it costs so much money, if it was $20 I would barely even think about it, but $97 is just a little too much.

  2. Internet Marketing Company says:

    nice plugin…but yeah almost $100 is just a little too high. :(

  3. Tysen Woodlock says:

    I guess SEO for me is a bit of a game. I enjoy the challenge. But for someone for whom PageRank equates to money, I guess a plugin like this might be justified. For everyone else, such as me, learning all you can about robots.txt and sitemap.xml plus the All-in-One SEO is more than enough.

  4. Sounds like a great plugin to have. But $97 is a little too expensive for me.

  5. Jermayn says:

    Yeah $97 is too much for my budget.

    How is this plugin comparing to the SEO Plugin for Adii’s SEO Plugin which costs next to nothing (http://www.premiumnewstheme.com/premium-news-seo-plugin/)

    I am thinking that the tools and options are very similar and yet almost 1/3 of the price

  6. Kyle Eslick says:

    @ Jermayn – I am familiar with Adii’s plugin, but don’t have an actual copy of it to effectively compare.

    I am familiar with Adii’s code on his premium News themes, however, and they are incredible. I would imagine the plugin is well done and integrates well if you are using one of his themes.

    I pick up that kind of stuff all the time, so if I end up obtaining a copy of it, I will post a review. :mrgreen:

  7. Kyle Eslick says:

    I see many people have expressed concerns over the $97.00 cost associated with this plugin and I understand your concern.

    One thing to remember is that purchase of this plugin includes free updates to the plugin and a license to use it on as many of your blogs as you wish.

    As I stated above, most people are probably better off with All-in-One SEO Pack, but for people that are practicing advanced SEO techniques, this is a great plugin. I really love the redirect ability from within the post and wish they would add something similar to the AiO SEO plugin.

  8. Darren says:

    With SEO consultants charging $50-$250/hr this plugin is a bargain. Besides, the time is saves is incredible rather than handcoding and manipulating seo tactics. I don’t have a problem with the $100, but maybe if I didn’t care about SEO and it was a personal blog, it is probably overkill for most.

  9. Joi says:

    If your primary income is generated by your website, I think the $97 would be more of an investment, IF it were capable of doing even more than the All-in-One SEO Pack plugin does.

    But, having said that, $100 is a lot of money – I’ll definitely wait and see what sort of success others have with it first. If my free plugins accomplish what the pricey one does, I’m a happy camper.. and one with $100 extra.

  10. Recep says:

    seems nice pluging, but it doesnt offered me too much features to pay rather than having nearly same needed features with worry free pluggin that is free and upload garantee lifetime.
    but l should try to comment more offcourse. seems nice pluging.

  11. David says:

    Got sort of all excited about this plugin only to find the following when clicking your link…..

    WP SEO Sniper Has Been Discontinued

    Due to, or thanks to, the frequent and unpredictable release schedule of WordPress.org software, combined with the way changes are implemented in that software, I have unfortunately decided to discontinue WP SEO Sniper.

  12. That’s very affordable if your an SEO Company think how much easier it will make your life, a drop in the bucket if you ask me

  13. That’s very affordable if your an SEO Company think how much easier it will make your life, a drop in the bucket if you ask me

  14. That’s very affordable if your an SEO Company think how much easier it will make your life, a drop in the bucket if you ask me

  15. curtis@rocking chairs says:

    I am jsut getting going with wordpress – is there anything new that would provide similar benefits to WP SEO Sniper? Has anyone heard of WP “headway”?
    Also do wordpress changes effect the plugins a lot / are the plug ins discontinued often?


  16. William says:

    Looks like the sniper plug-in has been discontinued. What a shame. I would have bought the thing just because I love seo and it would have really done a great job and removed a lot of headaches along the way.

  17. Rajan Balana says:

    Nice Plugin though

  18. I found this plugin very useful. Makes my job a whole lot easier.

    I don’t think $97 is too unreasonable – especially when you’re investing in your future!

  19. intechgriti says:

    i think this plugin deserves a Dollar 97$ :D.. it made my job lot easier.. :)

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