Some of our long time readers may remember last April I wrote about a somewhat revolutionary new WordPress theme, which in my opinion was well ahead of its time, known as the Shifter theme.  Though this theme looked a little plain at first, it was completely built around using the WordPress widget feature, allowing for incredible versatility.

Since that time no one else has really attacked the widget angle the way Shifter did… least until now.   After over 2 months of production and quite a few beta testers (myself included), I am excited to share with our readers that iThemes has released what is probably their best theme yet, the Flexx Theme.

This theme comes with over 1,000 possible layout combinations!   Other Flexx features include:

  • Rotating Header Images – Easily upload your new header images and set the Flash-like transition effects
  • Contact Form Page Template – The custom image uploader feature allows you to personalize your site with your own logo
  • Plug and Play Graphic Changes – Easily change the look of your site by uploading new background images (setting every different combo with it) and setting the color through a Photoshop-like color picker.
  • Menu Builder – Pick and choose what Pages you want in the menu navigation, including subpages.
  • Search Engine Optimization – As with all our themes, we’ve built it to get you the best exposure in the search engines, and include a SEO panel to tweak some basic settings.
  • Multiple Color Styles – This first series comes in two pre-built color styles (Bold and Canvas), but it has a rockin’ feature that lets you easily upload new background images (setting every different combo with it) and setting the color through a Photoshop-like color picker.
  • Drop down navigation menu

To get an idea of one of the 1,000+ possibilities available, you can check out the Flexx demo.   Here are a couple screen shots:

Flexx Homepage

Flexx Post Page

The best part about the new Flexx theme is the price!  It falls under the iThemes standard pricing model of $79.95 for a single-use license and $249.95 for the developer’s license.  iThemes 2008 theme club members of course get this theme for free.

What do you think of this incredible theme?   Anyone else think that widget-based themes might be the future or the premium WordPress themes market?

Kyle Eslick is WordPress enthusiast who took his passion for WordPress to the next level in 2007 by launching as a place to share hacks, tutorials, etc. Follow Kyle on Twitter @KyleEslick!

  1. Raju says:

    I am completely bowled over by this theme. whoa!!!

  2. Jeffro2pt0 says:

    Hah! I remember talking to Nathan Rice extensively about my use of Shifter and how great of a theme it was. I also mentioned how it was sad that many theme authors were not really utilizing the power of widgets. Flexx looks pretty darn impressive. It looks like it comes with everything you need without packaging up 50 other templates to go along with it.

    I bet if you combine this theme with the use of Slayers custom Widgets, you would have one hell of a versatile WordPress installation.

  3. Sage says:

    Is the installation of this theme easy? I purchased a couple of themes from another company and the installation was a nightmare. You had to extract this file and put it here and another file and put it somewhere else, blah blah blah.

    I’m looking for a great theme that is easy to install.

    • Kyle Eslick says:

      The Flexx theme is basically entirely widget based, so if you are comfortable using widgets, it should be very easy to setup (I have a copy of the Professional Flexx theme).

  4. Sage says:

    I have a lot of widgets so that’s not a problem. I just want it to be easy to install into my database.

  5. Chris Jean says:

    Hi Sage. I’m with the iThemes team, and all of our themes are designed with ease of use in mind. When you purchase a theme, you get a zip file. Simply unzip the contents, upload it to your wp-content/themes folder, and activate the theme. There aren’t any plugins, special activation plugins, or insane requirements.

    If you have any additional questions, you can drop me a line at

  6. Sage says:

    Hi, Chris.

    Thanks. That’s exactly what I wanted to know. I had purchased a membership to a theme club and all of the themes were such a pain in the butt to install I just gave up. I’m fairly computer savvy but I just don’t want to spend hours getting a theme installed.

    I’ll be ordering the Flexx Canvas theme as soon as my funds transfer to PayPal is complete.

    Thanks again for the information.

  7. Susi Schuele says:

    I’ve been loving this theme until today when I actually had to try and get support. There is no support contact information whatsoever except their forum. I’ve tried registering for this forum and it still has not sent the verification email which I’ve requested several times (and no – it’s not in my spam). This is extremely frustrating. So – yes, it appears to be a wonderful theme – but support? Very hard to find. If anyone can tell me why the comments are posting to the wrong post, maybe I won’t need their support. It is an issue with this theme – default theme works just fine. Thanks.

    • Chris Jean says:

      Sorry for the problems Susi. We’re currently having an odd issue where some random emails don’t go out from the server. I’m still digging into the issue to see if I can determine the problem.

      Please send me your forum registration information to I’ll get you activated manually. Again, I’m very sorry for this issue.

  8. Ordinary World says:

    where i can download it ?