Over the past year now, the premium WordPress themes market has really grown from nothing to what we see today, with a record number of authors are either offering premium themes, or selling premium versions of their existing popular free themes. It truly is amazing to me that this wonderful software that we all love so much is able to help so many people to make money to feed their families while at the same time showing off their design skills.
This weekend I noticed something new and got me thinking a bit about where the premium WordPress themes market is headed. As many people have said in the past, there are concerns that the premium themes we see today are becoming so common that people are missing out on that unique feel that many people buy these themes for. I would of course argue that these themes were designed to be templates to be customized from rather than as an end-user product. You could also argue that there are so many authors and designs now that buying a theme could still give you that unique look that people crave.
With that said, there appears to be a new solution. We’ve seen theme clubs be talked about and eventually surface in a few places, but now it appears that Brian of Revolution has set another trend by offering his first of many exclusive themes:
What is an Exclusive Theme and How Does it Work?
In the screenshot above, Brian has released an incredible new theme, which is variation of his popular Revolution theme. It is available only for a limited time and only a limited number to be sold (I believe in this case only 10 will be sold). If you’d like a copy, you can get it for $499.95.
As far as my thoughts on Exclusive themes, I personally am unsure whether this business model will work. It appears that 10 themes will be sold in total, so it isn’t truly a unique theme to your site, and the price range is getting close to the price that a company like a Unique Blog Designs or Blog Design Studio would charge for a 100% custom theme for your website. If you are going to spend that kind of money on a custom theme, wouldn’t it be better to spend a little extra to get a truly custom theme that you won’t find on 10 other sites?
With that said, I still haven’t made up my mind yet on this and would love to get your thoughts. What do you think of this new business model?