Wow, what an exciting couple of weeks this has been!  This is a very exciting day for me personally as I have just finalized the move that took the blog formerly located at over to its new home at  

After months of trying to acquire a “WP” domain that I felt was suitable for this website, I actually ended up acquiring the best one I could have possibly hoped for at an affordable price.  I feel very fortunate as I had made offers much higher than what I ended up spending on domains that weren’t as good of a fit as this one.

So, what are the reasons behind the switch to this new domain name?  Here are a few reasons, ranked in the order of importance:

  1. Having WordPress in your Domain is Trademark Infringement – At the time I registered, I was not aware that the term WordPress was trademarked.   I was aware of trademarks of course and know that most products are trademarked, but WordPress was open source so I guess I just assumed it wasn’t.   A few months after launching this blog I found out that it was in fact trademarked, but there wasn’t a lot I could do at that point.   I had already established a blog and a brand of my own on that domain name.   I had a brief discussion with Matt Mullenweg & Lorelle and learned that they were unhappy with my domain name, though to their credit I have never been actually asked to move to a new domain name. 
  2. Better Domain Name – Though I will lose a little bit of that keyword value the old domain name carried (and all backlinks), this new domain name is a MUCH better domain in my opinion.   I’ve dropped from 13 letters down to only 7, and I feel having the word “hack” after WordPress (WP) sounds much better than having it before.   This new domain is also quick to type and very easy to remember.

A couple of things of note to our readers about the domain transfer:

  • The feed URL will remain the same (which I’m sure will be a relief to all the sites that steal our content via our feed each day). 
  • Monday I plan to publish a very detailed post on how to transfer your blog to a new domain, so keep an eye out for that. 

How Can I Help Your Transition to the New Domain Name?

From a readers perspective, nothing really should change.   You’ll still get our content via our feed and the old URL will redirect to the new domain.   The one thing you could do to help us out is to update your links on your blog to the new domain (or updating the domain part of the URL to the new domain if you linked to a specific post).   All permalinks remain the same with the exception of the domain name itself.

Questions about the change?   Thoughts on the new domain?   Let us know in the comments below!

Kyle Eslick is WordPress enthusiast who took his passion for WordPress to the next level in 2007 by launching as a place to share hacks, tutorials, etc. Follow Kyle on Twitter @KyleEslick!

  1. hd-J says:

    Well if nothing changes for us and if we continue to get your great articles on our RSS reader, I will just wish you good luck with the new domain name!

  2. Ryan says:

    You won’t lose any backlinks if you keep the old domain 301 redirected to your current domain.

  3. Pavan Kumar says:

    This is really a very good move… The new domain is more impressive and easy than the previous one… 😎

    Congrats on the move… All the best….

  4. Andrew says:

    I did it exactly the same thing when I started my blog. I rushed off to buy without a second thought. Soon after I read a blog post that explained things and switched. Thankfully it was pretty early on.

  5. CWS Owen says:

    I think this domain is better than last.
    I like your theme very much.Could you tell me where to buy/download it?

  6. PJ says:

    Great result, Kyle! The new name has a great ring to it. Elegant Themes recently removed “WordPress” from their name too for similar reasons.

    I’m looking forward to your domain change tutorial; when I changed the domain name of my personal blog it was quite a messy process, and as I might do it again soon it would be useful to know if there’s a better way to do it.

  7. K-IntheHouse says:

    Good move Kyle. This is short and sweet and this is something that has been in the back of my mind. Great to see you act on it. I really look forward to your detailed post on this as I am looking to move my .info domain to the .com domain with my iPhone blog as well but have been leery about doing it.

  8. Stu McLaren says:

    Congrats on the move!

    I’m definitely looking forward to your post about transfering your blog to a new domain because it’s something I’ve been putting off for a while because I don’t want to lose all the backlinks.

    Also, is there an easy way to transfer the blog when it’s in a “/blog/” folder and move it into the root directory?


  9. ...paul says:

    Good move; one I’m sure you will benefit from, as the name is much easier.

    I’ll be interested to read the forthcoming tutorial, as I’ve been seriously contemplating a change myself.

  10. Chic Nicola says:

    I lie the change – it’s goy a punchy sound to it.

    As to the RSS issue, I came straight to wphacks from my Google Reader and didn’t even know there had been a change until you told me.

  11. Remkus says:

    I like it. It’s nice and short and to the point! Also, I’ll change my links from the old domain to this new, bright and shiny one 😉

  12. Kyle Eslick says:

    Thanks everyone for the support! 8)

    @ Ryan – I know the redirect will catch human visitors clicking those backlinks. I was referencing the SEO aspect of it. If has collected 3000 backlinks and has 1 backlink, Google will have a much lower opinion of this website.

    I’ve done a few site transfers in the past and I think in the long run it is fine, but I often take a hit in the search engines for a few months.

    @ CWS Owen – This is a custom theme, but was built upon the Revolution theme.

    @ Stu – I believe I’ve already posted how to make an internal transfer such as moving from a subdirectory to the root domain. I’ll see if I can dig that up, or you can check our archives page/do a search.

  13. alexnull says:

    Good luck with the new domain, willing to read about transfer a wordpress to a new domain!!!


  14. IDoBlogs says:

    I think it’s great, and sometimes changing domains can be a good test of the loyalty of your readers. Well, here I am. Great site!

  15. Rarst says:

    Shorter and easier to type. 🙂 You only should do something to logo to reflect new order of words in domain.

  16. Kyle Eslick says:

    @ John – You’re absolutely right, although Google has made it impossible to use the word “WordPress” anywhere in your advertisement. That is why you see people using things like “WP” or “Word Press”.

    I think you are right and I think that is why I was never asked to make the switch by Automattic. I did this because I wanted to and I am just glad that Automattic didn’t force me to so I had the time to find a suitable “WP” domain to use.

    As to your question, I don’t think that that would be a problem. The whole point of a trademark is to hopefully avoid confusion with readership. If you have “WordPress” in your domain name, people might think that you are affiliated with Automattic or that it is an offical website. If the term is in a subdirectory or even subdomain, it shouldn’t cause any confusion.

  17. Kyle Eslick says:

    @ Rarst – Some logo changes are in the works, but have not yet been completed.

  18. John Hoff - eVentureBiz says:

    Good luck, Kyle. Using the word WordPress in a paid Google PPC campaign is also a no no because you’re using WordPress for commercial use.

    Personally, I don’t see why anyone would have a problem with your old domain name though. Basically what you’re doing is promoting WordPress and speaking highly of it. In essence, you’re pushing their product and reaching new crowds. Now if you were competing with them for business and you were using their trademarked name, that’s a different story.

    I own a company called eVentureBiz. I’d be happy if someone came up with a website which pushed our services and promoted our product.

    You mentioned how having “WordPress” in your domain is copyright infringement. Does that only apply to your root domain? What if you’re selling something and have a directory named “wordpress”. For example,
    Is that still considered infringement?

  19. jbj says:

    What a very cool domain name! Congratulations, Kyle. I’ll update all link from my sites with the new domain name this week end.

  20. John Hoff - eVentureBiz says:

    Thanks Kyle.

    Yep, I’m one of those who uses the “WP” in my AdWords campaign. Oddly, MSN doesn’t seem to have a problem with me using the word WordPress in my ad.

  21. olimpiu says:

    Good luck wphacks, you’ve been constantly growing in the last months. From all the blogs I read you are one of the few with great content, than make me come back regularly.

  22. Shivaranjan says:

    As requested already, a detailed post on moving the blog from one domain to another would be great.

  23. Nick Roach says:

    Best of luck with the new domain. For me switching to has proven relatively harmless. In your case I am sure the shorter/infringement-free domain will be better off in the long run.

  24. Never realized WordPress was trademarked! I suppose it makes sense, but it’s a shame you had to go through this hassle. 🙁

    The new short name is very good though, and not all that different to the original so it shouldn’t confuse too many people I hope. 😀

  25. Mark McWilliams says:

    Like a couple of others, I too wasn’t aware that you couldn’t actually have WordPress in your domain! – I suppose I could have guessed that though!

    For it being a trademark, Matt & Lorelle didn’t put you under much pressure to chage straight away, so I guess it was pretty nice of them! 😉

    …Saying that though, I really like the new domain name, and it shouldn’t take long for things to start showing! HEHE

    I’m definately looking forward to this post on Monday, as I’ve often wondered too how you move a blog to another domain!


  26. Matt says:

    Congrats on the new name.

  27. EmmaB says:

    I too wasnt aware of the trademark until I had gotten the domain. I got lucky because I found out before I launched my blog. I kind of like my new one better lol. Its UnofficialWPSchool

  28. udung says:

    nice domain… i just subscribes….

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