No matter how talented of a blogger you are, getting a blog started can be a very difficult thing to do.  This is primarily because there is still the problem with trying to get people to discover your blog.    Some people turn to social networking websites to try to drive that traffic (such as Digg, StumbleUpon, Twitter, etc.).   Unfortunately the flaw with that method is that the traffic received from these sources typically isn’t targeted to your niche and turn into loyal readers.

So, how you get good traffic to your website?   One of our authors, Jean-Baptiste Jung, recently shared how he got over 1,000 subscribers in under 2 months when he recently launched WP Recipes.   In his post, Jean explains that the secret is guest blogging:

As most of you may know, I’m an author on the popular WordPress related blog WpHacks. So, I wrote a short post introducing WpRecipes to WpHacks readers. My feedburner counter jumped from 150 to 400 in 3 days, providing a loyal and qualified readership. Having blogging friends is very important, because they can help you as you help them.

Because Jean’s new website covered WordPress, he submitted guest posts on a WordPress-related website to show off his talents.  After building a solid reputation with our readership, he then went to a blog with a much larger readership, Smashing Magazine:

I thought that if a super popular blog talk about my site, it will for sure bring a lot of new readers. So, I asked Smashing Magazine if I should write a guest post for them. They accepted, and two weeks later, they published my article entitled “10 Useful RSS-Tricks and Hacks For WordPress“. This post wasn’t an announcement about WpRecipes, but I cited my blog as a source for some hacks, and added a small “About me” paragraph at the end of the article.

As of today, roughly two months after his blog launched, it looks like he already has over 1250 subscribers using this method!  I do think it is important to note, however, that a big reason for Jean’s success is that his content is really good.   As I mentioned at the beginning of this post, guest blogging is a great way to find potential subscribers.   From there, it is up to the author to actually keep the subscribers by providing quality content.

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Kyle Eslick

Kyle Eslick is the founder and primary author of WordPress Hacks. You can learn more about him at KyleEslick.com or you can follow his personal tweets here.

There Are 5 Responses So Far »

  1. Thanks for the article, Kyle! Indeed guest blogging is the best way to promote your blog, and it is totally free (exepted your time, but you’ll never anything without working)

    I’m surprised to see the small amount of people actually doing some guest blogging.

  2. Shirley says:

    Yes, great way to launch a new site… Maybe I’ll try my hand at it. (Another similar tactic is article marketing, which can be especially useful in acquiring pagerank.)

  3. Andrew says:

    All I need to do now then is find a really popular site that is effectively topic-less to promote my random warblings. I shall get right on it!

  4. Blog tips says:

    Thanks for the post. but there is a problem. People are not really interested for guest blogging now-a-days. Everyone, even n00bs are making their blogs. All want to make their own identity with their blogs. There is a very rare chance that you will get good authors to post for you :-)

  5. @Blog tips: Sure everyone wants to make their own identity with their own blogs. But if everyone can start a blog, getting trafic isn’t that easy, even if you have a killer content. This is why guest blogging is great.
    For exemple, when posting a guest post on WpHacks, you can be sure that it will be read by 2600+ rss suscribers, plus other trafic, which is a lot more attention than you can get on your own blog (exepted if it’s more popular than Wphacks, of course)

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