There are quite a few reasons a blogger may want to create URL redirects. One common reason bloggers create them is in an attempt to hide their affiliate links. Another reason I’ve always liked about URL redirects is that you can easily link to the redirect in your posts. Then if you need to later update your redirect link to point somewhere else, all of your old posts now point to the new spot without any manual editing of those posts. This can go a long way towards helping you to avoid broken links.
If you don’t have the technical knowledge to easily create redirect links, you may be interested in using a new WordPress plugin called GoCodes. This plugin was created by Webmaster-Source to allow anyone to easily create URL redirects within WordPress. Once uploaded and activated, you will see the following menu in your dashboard:
In order to use the plugin, you simply need to enter the Key and enter a URL destination where you want the user to be redirected to. You can do this to point people to any location on the internet.