WordPress Hacks » SEO

Warning: WordPress 2.7 Comment Pagination Creates Duplicate Content

Kyle Eslick — Fri, 16 Jan 2009 08:00:21 +0000

One of the lesser talked about features introduced in WordPress 2.7 is the new feature that breaks comments into multiple pages to create faster load times. By default, this feature is activated and set to allow 50 comments before the break. The problem is, with this new feature activated, your WordPress blog is creating duplicate content.

Here is what I found while checking my Google Webmaster Tools account for this website:

Duplicate Title Tags

Duplicate Descriptions

Is this a huge deal? Probably not, but you may want to consider unchecking this box in your Dashboard > Settings > Discussion tab. Hopefully in a future version of WordPress this will NOT be checked by default and instead be an option.

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Google Releases Official Search Engine Optimization Starter Guide

Kyle Eslick — Sat, 15 Nov 2008 02:01:55 +0000

One of the things that has always made SEO so tricky is that Google doesn’t really comment much about search engine optimization techniques and they are always changing their algorithm, leaving testing as the only way to figure out what SEO techniques work.

Well, in case any of our readers missed it, Google has released an official Search Engine Optimization Starter Guide (PDF). It doesn’t release any of Google’s algorithm secrets, but it does cover Google’s best practices for title tags, meta tags, URL structure, navigation, content, anchor text, headers, images and of course, Robots.txt, making this a good way to review the basics and make sure you have that stuff down correctly.

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Has All-in-One SEO Pack Been Replaced?

Kyle Eslick — Fri, 27 Jun 2008 18:00:16 +0000

About two weeks ago, we covered a story about the All-in-One SEO Pack and the fact that it was no longer being supported. To the relief of thousands of WordPress users, about a week later, we found out that someone else had resurrected the plugin. The lesson learned was obviously that too many people had come to rely heavily on a single WordPress plugin.

Thanks to a heads up from my friend Leland at Themelab, it looks like someone has attempted to put a fork into the All-in-One SEO Pack plugin, with the release of a new plugin called Platinum SEO Pack. Here are a few of the features that you will get on top of what AiO SEO Pack included:

Ability to add follow or nofollow and noindex meta tags to any post or page.
Automatic 301 redirect for permalink changes.
Nofollow links to your archives, categories, and tags pages.

To read more, or to download the Platinum SEO Pack, check out the authors page.

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Learn More About SEO For WordPress

Kyle Eslick — Mon, 16 Jun 2008 09:00:48 +0000

Search engine algorithms are always changing, so even for the top experts in search engine optimization, there is a constant need for studying the newest SEO techniques in order to compete in todays online world.

WordPress has always been very search engine friendly by default, and when you add things like the All-in-One SEO Pack plugin or the SEO Sniper plugin to the mix, you have the potential for a very well optimized website without any real work.

With that said, there are a variety of SEO techniques that you can apply to your sites setup that aren’t covered with a simple plugin, and Joost de Valk has taken the time to cover WordPress SEO in great detail.

I have made it a habit to stay very current on the latest SEO techniques and I found this post extremely useful, well organized, and Joost did a great job of explaining things in a way that pretty much anyone can understand. And hey, if you don’t like to read about SEO, you can at least click over to check out his new website design (and improved domain name). Great work Joost!

I have added this post to our WordPress resources page.

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How to Optimize Your WordPress Title

Kyle Eslick — Wed, 03 Oct 2007 02:21:29 +0000

While this blog will probably not get to caught up in covering search engine optimization, there are definitely a few tweaks that you can make to your existing WordPress theme that will help optimize your blog. In this post I’m going to cover a quick adjustment that you can make to your title tag to show a more optimal title.

By default, your WordPress theme will likely come with a pretty standard code for your blog’s title. It probably looks something like the following:

<?php bloginfo('name'); ?> <?php if ( is_single() ) { ?> » Blog Archive <?php } ?> <?php wp_title(); ?>

Unfortunately this is not the best way to code your title for your WordPress. Ideally, you’ll want a more search engine friendly way to display a custom title for each page of your WordPress blog. In order to achieve this, here is the code I recommend using:

<?php if (is_home () ) { bloginfo(‘name’); }<br /> elseif ( is_category() ) { single_cat_title(); echo ‘ - ‘ ; bloginfo(‘name’); }<br /> elseif (is_single() ) { single_post_title();}<br /> elseif (is_page() ) { single_post_title();}<br /> else { wp_title(‘’,true); } ?>

This code will actually display a custom title for each different type of page on your blog automatically.

If you’re truly ambitious, you can actually use a plugin that will do all the dirty work for you. That plugin is called All-In-One SEO Pack, and it will help automate the process for displaying completely custom meta tags for each page of your blog, including the title field.

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