Being a long time domainer, I’ve always understood the value of a strong domain name.   It can literally make or break a product before it even launches!     Automattic appears to understand domains as well, and wants to protect their brand.   In a brilliant move, it seems they recently completed the purchase of, the common abbreviation for WordPress, which was previously owned by Yahoo.

Here is what Matt had to say about the acquisition of

Yes it’s true, Automattic is now the proud owner of, which we acquired from our buddies over at Yahoo! We’ve been using as internal shorthand for this site for years now, and ever since we figured out four or five years ago that Yahoo had that domain (as opposed to the Washington Post or something) we’ve been doing our best to get it, a journey that culminated in ultimate success a few days ago. seemed like a great fit: people’s attention spans are getting shorter every day.  Wow the weather is great in San Francisco today. Also it’s seven keystrokes shorter to type in, which multiplied by the hundreds of millions of times people visit the site every year will be a huge productivity boost to our troubled economy and prevent RSI in a large percentage of the population.

Matt has also thrown a question out to the WordPress community.    What should they do with this outstanding domain name?   You can leave a comment on their post here with your suggestion!

My recommendation?   People are going completely mobile these days for everything and that trend is only going to continue over time.   After seeing what is in store for the iPhone 3.0 and the BlackBerry Storm 2.0, I am as convinced of this as ever.   At the same time, people are also loving Twitter and sending Tweets from their phones.

Why not take and build it into a mobile blogging platform, or a Twitter competitor of some sort that ties into your blog?     What other ideas do you guys have?

Note: It appears Automattic has also acquired  It will be interesting to see if they decide to try to improve or somehow integrate this service.

Kyle Eslick is WordPress enthusiast who took his passion for WordPress to the next level in 2007 by launching as a place to share hacks, tutorials, etc. Follow Kyle on Twitter @KyleEslick!

  1. Leland says:

    Well Matt certainly beefed up his domain collection with Any two letter .com is worth well into the six figure range.

    About what to actually do with it, can’t really think of anything besides just redirecting to This is more of a vanity domain than anything.

    About, check out this comment by Matt. Seems like he just wanted to keep it running since a number of people still use it.

  2. Dean Saliba says:

    He could turn it into a huge resource site for WordPress themes, plugins and tutorials.

  3. Paul says: might be a good place to let providers of WordPress pro/premium-services have a marketplace. and then keep .org for documentation, tutorials, forums etc.

  4. Sushant says: will make wordpress more famous. Two letter domains tend to attract more people. Currently its redirecting to .
    As Kyle suggested for the mini blogs for iphone,blackberry. is a good idea.

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