Back in April 2009, we wrote about Automattic purchasing At the time there was a lot of speculation about what the role of this incredible new domain would be.  It has now been a few months since they took over possession and it looks like we finally have some hints about what the role of this domain may be.

As of the publishing of this post, it looks like still redirects to, but if you visit their Get WordPress subdomain, you can see the following splash page promoting their hosted service, as well as a quick comparison to


It will be interesting to see what they decide to do with the root of the domain.   I can’t help but wonder if it would be a good idea to move to a shorter domain like, giving their bloggers a smaller URL for their hosted blogs. In the age of Twitter it would be nice to have a domain like instead of

What would you like to see ultimately used for?

Kyle Eslick is WordPress enthusiast who took his passion for WordPress to the next level in 2007 by launching as a place to share hacks, tutorials, etc. Follow Kyle on Twitter @KyleEslick!

  1. Rick says:

    Still the same now, so it doesn’t appear they were planning to do anything special with the root domain.

    I think they should keep where it is, as this is a well-known and intuitive URL, and move the comparison page which is currently on the subdomain to the root domain. It would also be useful to expand the comparison page and make it a bit more interactive.

  2. Kuldeep says:

    I would like to use it as my wordpress portfolio..

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