One of the most popular blogging platforms out there is WordPress — and for good reason. WordPress offers a flexible platform that is easy to use. You can get started blogging with a few minutes, and be well on your way to blogging success.

If you are trying to figure out which blogging platform is right for you, here are 7 benefits to blogging with WordPress:

1. It’s Cost-Efficient

One of the great things about WordPress is how cost-efficient it is. You can start blogging for free. WordPress is a free, open source platform that allows you to reach your audience free of charge. Additionally, there are paid upgrades that you can use to increase the attractiveness and customizability of your blog. However, even the paid features of WordPress are reasonably priced, meaning that you can get a high quality platform without paying a premium price.

2. Integrate with Your Website

WordPress is also easy to integrate with your website. WordPress is compatible with a number of control panels, and you can add a blog to almost any site with the help of WordPress. Blogging with WordPress is easy to start, and it’s easy to ensure that your blog is fully integrated with your brand and your website.

3. Simple Interface

The WordPress blogging platform is easy to use. The interface is easy to use, and intuitive. It’s easy to add images, video, and more. You can easily format posts, without the need to know html (although there are options that allow you to easily work in html, if that is your preference). Someone with very limited knowledge of the Internet and technology can start blogging quickly and easily with WordPress.

4. Very Customizable

It’s easy to let your personality show through in your WordPress blog because the platform is very customizable. There are a number of “themes” that you can choose from. You can even add your own code and develop a look all your own. There are ways to customize how your blog appears, as well as how public you want your blog. Customize settings to determine who can read your blog, who can comment, and even add extra authors with limited credentials. You can also customize your categories and tags, and other aspects of your blog.

5. SEO Compatible

WordPress is easy to optimize for search. You will find that WordPress comes with a number of options that allow you to optimize your blog for search engines. It’s possible to add descriptions and keywords that make it easier for search engines to find your blog. WordPress is quickly indexed in the search engines, and you can find yourself in search results fairly easily.

6. Resists Spam

You also end up with good spam protection with WordPress. WordPress makes use of Akismet, a popular and effective spam blocker. You can weed out spammy comments automatically, boosting the credibility of the site, and preventing you from having to go through so much spam on your own. WordPress can help you avoid being buried by spam.

7. Encourages Reader Interaction

WordPress also makes it easy for you to interact with readers. You can set up notifications when you receive comments so that you can keep up with what is happening with your readers. Control who can visit your blog, excluding trolls, and encouraging good community members. It is easy to build a community on WordPress, attracting loyal followers.

Due to the flexibility and the options offered by WordPress, it can be a great choice for any blogger. You can customize to fit your needs, and it is a great tool to grow your blog following.

This article was contributed by Lior Levin, a marketing consultant for a task management tool company.

  1. Paul says:

    I think one benefit of blogging in WordPress is the active community, if you have a problem with a theme or need a plugin to do a certain job just ask and people will help.

  2. Hillary Bost says:

    These are all reasons why I have my blog on WordPress. I really like how versatile it is and easy to understand set up and monitor. The spam protection is stellar.

  3. I followed the advice of a book by Darren Rowse to get my own domain, pay for a server, and use WordPress. Glad I did. WordPress has so many users developing plugins and offering help to beginners. It’s not perfect, but what is?

  4. Everything you said is correct, but it has one major drawback … if you don’t have the right theme and do not do loading optimization, wordpress can be very slow …

    Fortunately, this is a know issue and the guys at Automattic are making good progress in improving and optimizing the wordpress framework

  5. Hillary Bost says:

    WordPress makes blogging so much easier i am surprised not more people use it. I have also had many people I know use tumbler instead of wordpress out of ease. I don’t get it.

  6. 1.Wordpress is friendly to subscribers and it was vigorously reachable for marketers. 2.My idol Darren Rowse used to be more compatible with wordpress. Then there’s no doubt for me to subscribe word press than others.

  7. I too like WordPress for the relative ease of use and flexibility of it. In reference to #2 however, I have had difficulties using some of the supposed easy-installation programs at some hosts. If the domain directory is not _completely_ empty, then installation fails. So if you have got some non-WP pages and are having trouble with an install, just save them to your computer, delete them online, install WP, then ftp the original files back up. Barring any filename conflicts you should be good to go.

  8. Ramesh Pawar says:

    WordPress is one of the best website development tool. I love WordPress, thanks for this post.

  9. mamun says:

    I too like Word Press for the relative ease of use and flexibility of it. In reference to #2 however, I have had difficulties using some of the supposed easy-installation programs at some hosts. If the domain directory is not _completely_ empty, then installation fails. So if you have got some non-WP pages and are having trouble with an install, just save them to your computer, delete them online, install WP, then ftp the original files back up. Barring any file name conflicts you should be good to go.I think one benefit of blogging in Word Press is the active community, if you have a problem with a theme or need a plug in to do a certain job just ask and people will help.

  10. Rafi says:

    I think blogger is better for seo when i moved my blogger site to wordpress, my traffic suddenly dropped

  11. Stu says:

    I have no idea how to add a plugin, or a plugout – in fact I dont really know what thet are, but I do have a wordpress blog! I am sure that what you wrote above would be helpful if I knew how to understand it.
    Currently, I am considering adding some plugins, but have no idea which, what, why or why not.
    As to getting readers, I dont know how that is done other than through the writing. After three months I have 16000 hits this month, so i guess that isnt too bad? Or maybe it is! hahahahahhaa

  12. Brad Dalton says:

    Its integrates perfectly with social media is another benefit don’t you think?