How to Monetize Your Blog Without Selling Your Soul

Sellout….It is the ugliest word that’s routinely hurled at creative individuals of all types. This goes for writers, artists, musicians and anyone else who makes a living (in part or in whole) on the back of their creative endeavors.

That being said, money and art have to mix at some point. You need your money to support your art, whatever it may be, and that is equally true for bloggers and other authors online.

So how do you make money from your WordPress blog without selling your soul? There are many different ways you do that, but it’s important to find the right model that works for you, your niche and your site.

1. Advertising and Sponsorships

For many, advertising is a foul word. However, it doesn’t have to be if done well.  Advertising that isn’t intrusive and doesn’t get mixed in with the content can be a very simple and safe way to earn money from your site. However, this means keeping your ads away from your editorial content physically and figuratively, ensuring a total separation of the paid message from your creative one.

This can be tricky if you find yourself writing about the companies that advertise on your site (it might be wise to favor sponsorships as you can control who advertises better), but with proper disclosure this doesn’t have to be a major problem.

All in all, if you don’t intrude on your readers needlessly and don’t let your advertisers influence your work, you can host ads on your site without worrying sacrificing your integrity. [Continue Reading…]

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